Connecting Leads to Hiving
 The importance of family and community is rising as people emerge from the age of cocooning and begin re-connecting. According to a recent study by market research firm Yankelovich Monitor, a growing number of U.S. consumers are connecting with each other through the home in a trend that Yankelovich describes as "hiving." The company's research shows a renewed and rising interest in connecting and community. "Across all generations, family is more important than ever," a Yankelovich spokesperson says. "People see more value in community. Through hiving, home is the best place to reestablish relationships and connect with others. Home is command central for this new lifestyle." |